The story: just finished reading a fabulous chapter in Rom & Ori Brafman’s new book, Sway: The Irresistible Pull of Irrational Behavior. The takeaway:
Value attribution is such a strong force that it has the power to derail our objective and professional judgment. (Read that sentence again, and then go find the book!)
The other source of inspiration (or input, I should say) was watching the Godfather I & II with Mark today. If you haven’t seen these classics, they are Mario Puzo & Francis Ford Coppolla’s masterpiece series that most movie buffs would categorize under ‘canonical’ pictures. My takeaway? Well, besides managing the images of the incessant murdering, excessive deception, etc… The takeaway here is: be quiet and listen to people. They will tell you what they want.
The final piece of content came from Dan Pink’s TED Talk on the Surprising Science of Motivation. His thesis is that workers are not motivated by more money; the research actually points to loss aversion as being the biggest motivator of all.
Maybe less does equal more? (Ha- so, perhaps reading my microblog will be more rewarding?)
- Simplicity.
- Functionality.
- Perceived rewards are not always actual rewards.