You’re an entrepreneur, designer, programmer, or marketer working on a big idea.  See Getting Real, 37signals’ version of The Elements of Style for building websites.  It’s a collection of 16 chapters and 91 essays that make up a very helpful tool for any group swimming through the design and development process.

Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).

Also, they have a really interesting model for publishing on the web.  They offer the book free to read online, and they sell a PDF and a paperback version as well.

Related (based out of Chicago) Links:

Groupon groupon.com/chicago
37 Signals 37signals.com
The Point thepoint.com
Jason Fried (the author) on Twitter